In promoting businesses, both the visual merchandisers and the show designers utilise their in depth design skills in selling the products, picture and services.
In many ways, the roles of show designers and visible merchandisers do overlap, but there are numerous variations as well.
Show designers often focus on designing displays, stands and panels that are used at exhibitions, conferences and other events in addition to producing level-of-sale displays.
Display designers produce level-of-sale shows as well as designing stands, panels and shows for
- events,
- exhibitions
- and conferences.
Alternatively, the visual merchandisers specialise in creating shop window and in retailer shows of merchandise for retail outlets and department stores.
Visual merchandisers are answerable for analysing the business necessities, and forming acceptable design ideas. In addition, additionally they source props, equipment and lighting elements.
The visible merchandiser goals to make the perfect use of the area, funds and timelines allocated by the business.
The visual merchandiser's work typically involves some travelling, and they should:
- have strong design skills and understanding of color
- have creative intuition
- be good communicators.
If you require any professional help on the subject, please get in touch with VM Design.
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