Showing posts with label window dressing. Show all posts

Thursday, 8 May 2014

Why is Visual Merchandising So Important

Visual merchandising is not, by any means, a new field of art or sciences, and it has been following the growing popularity of window and floor displays. This article will discuss the importance and potential of visual merchandising for small and medium size businesses.

The visual merchandising consultant who undertake the visual merchandising activities are called visual merchandisers. And they play a very key role in the visual merchandising process from inception to implementation.
It would be unimaginable and incomplete to think of the sale of services or merchandise without a supporting image. For the longevity of the brand loyalty as well as stressing the quality of the product, projecting the merchandise the best possible way is essential. To achieve this, many companies fall into the trap of investing enormous amounts of money on the promotions. But many businessesare naive about the holistic presentation; including, the way the products are displayed in the shop. If the visual merchandising is not handled properly, it can damage the brand loyalty and image.

Visual merchandising is the art of presentation that places the products and the services on offer as well as the shoppers at the heart of selling process. It aims to educate the customers, to entice them into buying the merchandise. In most cases, this is an area where some small business owners lack adequate knowledge and expertise.

If implemented properly, visual merchandising can be invaluable for accentuating the unique usage points of the products; therefore ultimately optimising the marketing and sales efforts.

Please check the visual merchandising portfolio before choosing the right partner though in order to make sure that they are the right professional for your shop window dressing.

Also check out the following resources:

Tuesday, 7 January 2014

Window Dressing for Valentine’s Day

Some tips from a window dresser with a wide range of visual merchandiser portfolio

Now that Valentine’s Day is approaching, a lot of retailers are thinking of ways on how they can prep up their display windows to entice shoppers to check out some of their Valentine stuff. As you know, the display window helps to give a boost to the overall appearance of the store which also helps to entice shoppers to get inside. This Valentine’s Day, adding a burst of color to your display window, especially the shades of pink and red is definitely a great idea. Here are more ideas when it comes to decorating your display window this Valentine’s Day.

Crepe Paper Hearts

The crepe paper hearts are easy to make. Simply crumple some red crepe papers and attach it on a heart shape Styrofoam. Then tie the heart on a string and hang it on your display window. Create about a dozen of small hearts and scatter them on your store window.

Kisses on Window

Another great idea is to scatter kisses all over your display window. Just make sure it won’t appear too crowded and that there should still be some spaces that will be left on the window so your customers can still have a peek of what you are displaying there. You can cut out a red cardboard for the kissing lips or purchase kiss stickers at a craft store. These stickers easily come off so you won’t have a hard time removing them after Valentine’s Day. Also, set around some red clothing and accessories to match with the overall window theme.

Valentine Paper bags

Another simple design idea for Valentine’s Day is to make use of paper bags. You can simply make use of your own store’s paper bag. Stuff it with white, red or pink tissue paper. Scatter them all over the window floor or place them on the display rack inside your store.

Red Roses

Red roses are among the things that symbolize Valentine’s Day. Thus, include these flowers on your window dressing for Valentine’s Day. Arrange them beautifully so as to make your window look appealing to your customers. You can go for fresh flowers, plastic flowers or perhaps, create some red roses using crepe papers.

These window display ideas for Valentine’s Day are so easy to achieve. Just keep in mind that your merchandise should be the main focus on your display window and that the props and all other decors should not appear too cluttered.

Also check out the following resources:

Monday, 30 July 2012

Important Considerations When Planning Window Dressing

Retail window dressing is probably the most commonly known and used visual merchandising technique.

From the small independent shops to the multi-million high street retail chains, this technique is used for distinguishing the shop's brand from the competition.
If it is planned and executed well, it can be one of the most effective ways to increase the sales in a shop. However, if you do not implement a well thought plan, it may detract the potential shoppers.
It is very important that you present your shop's brand well to your potential customers. And, there are a number of options that one has to consider to make window dressing a success.
Here are a number of very important considerations that you should be aware of:

Colours: You have all the colours of the rainbow to choose from when setting up window dressing, but not just any colour will do. Although going with your business theme is one of the top picks, it can also suck if you have terrible colour combinations. Therefore, you need to research and find out which colours are attractive, soothing and more likely to win a customer's trust fast.

Sunlight and lighting: How does sunlight strike the display window? Can it get to a point sunlight will get in the way of visibility of the window dressing from the outside? When dressing your window, you will want to go with the right window treatments that protect what is behind the glass without negatively affecting the people in front of it.

Functions: Different window dressing types have different functionalities. This is a very important issue when selecting the type of window set-up. Some of the window dressing types are costly and take a lot of time and energy to put up while others are simple enough to put up in a few minutes. You must evaluate your needs and budget and make a decision that you will be happy with.

Size and Materials: When you are designing your shop window, you must consider the size and the material to be used. There are some materials that you can adjust to fit the display window while others cannot. You have a wide variety of materials to choose from as well but you can pick one depending on price, size, use, effectiveness, colours and form.

Please note that all these options are very important. As such, each option should be considered and planned with care in order to make the window dressing a success.

VM Design provide Visual Merchandising services.

Also check out the following resources:

Tuesday, 10 April 2012

Basic Window Dressing Rules to Make More Sales

Article Source: http://ezinearticles.com/6985085

In today's competitive commercial world, the visual merchandising has become a very important tool in retailers' marketing toolset. All the tricks of visual merchandising are used every day for promoting the products as well as increasing the sales.

As part of this visual merchandising battle to win the "hearts and minds" of the shoopers, the shop window displays have grown to be increasingly important battle grounds and they have become very sophisticated over the years.

It has been widely published that a well coordinated combination of merchandising and eye catching display in the shop window will influence why the customers decide to shop in one store instead of the other.

Both consumers and customers in general become more and more informed about the different marketing strategies and tricks. If you are a retail shop owner who is looking for some ideas and inspiration, here are some of the top tips on setting up the window dressing in your store to attract more customers and to increase your sales:

The first thing that your window dressing approach to marketing must do is to attract the attention of passers-by, this is very important. This means that your window dressing should be appealing enough to attract people's attention and should be more cutting-edge compared to other competitors'.
Make changes, you will probably be attracting the attention of people who pass by your shop every day, you will want to make them believe there have been changes - for the better. This means you need to illuminate the display items and use relevant brand colours. Good lighting is essential especially on gloomy days and during the night.
Something else that most shop owners overlook is the importance of keeping the windows clean. This sounds straightforward but unless you remove those stickers that offered a discount last Christmas or completely wash off the remaining sticker marks from adhesives and sticking tapes, you risk chasing customers away because they will not take the display seriously.
Use your creativity, no matter how tempting it is, you should not copy your next shop just because his style of shop window dressing is working. Be creative and put your wildest ideas into action; sometimes the controversial changes you make could rake in more customers than you anticipate.
Lastly, choose the items you are going to place on the windows carefully. Wrap them properly if need be, polish them and under no circumstances should you make them look like you are desperate to sell them off.

VM Design provides Window Dressing services in all over of the United Kingdom.

Also check out the following resources:

Thursday, 9 September 2010

The shop window displays is the best way of generating visitors and sales

A manner of increasing the shop visitors and the gross sales volume is the display for retail that's the art of implementing engaging design skills. In different words, it is the method of enabling the maximum sale by utilizing visual merchandising as an artwork and science to inform and appeal to the shoppers on the product or the service that is being promoted. In case of proper utilization of display for retail, it turns into a strong instrument and permits you to set up an efficient communication method between you and your potential clients that impacts their selections, and enhances, even maximises, the potential sales of the store.

When stressing on the right utilization of the display for retail, it was meant that whereas promoting a product, it is important to make use of the right timing for the right product or the service out there with a correct visual order, that additionally means a scientific strategy to display for retail. It's a smart option to promote a heater in a visible merchandise design that aims to provide the impression of the spring ambiance in the course of a hard winter and stressing on the power of the system that is being promoted, however that is not the case in promotion of the summer fits at the same period with an analogous design whereas the folks's teeth chatter from the cold.

As we speak, the global and national economies pressure the challenges due to the recession, and subsequently the individuals who need a shop window displays stay away from the visual merchandising due to the unreasonable prices that lead to unmanageable costs and money circulation risks. In deed, whether it is dealt with by the professionals in display for retail sector, you save your time and money by eliminating the errors by selecting the most effective answer that fits to your requirements. A sensible visual merchandising design with a reasonable price, that reflects your individual model and traits as well as reflecting the model and characteristics of the product or the service that you simply promote, will entice extra customers and can generate an increase both within the visitors of your online business and your sales chart.

On the other hand, the display for retail is most popular as a value efficient and quick methodology for the renovation of the stores. The intention is offering buyer pleasant setting and a straightforward purchasing expertise for the purchasers by locating and merchandising the products or the companies in categories that provides the self-choose option to the shopper, and informing them on the latest traits and the alternatives for the promoted services by illustrating them in the places open to the general public eye. If it's supported with creativity, visual merchandising will give growth impact to your business. Remember that the folks actually take into account the saying “seeing is believing” in actual life.

Lastly but most importantly, VM Design supplies glorious display for retail tasks and customer providers on visual merchandising that create worth for money.