Important Considerations When Planning Window Dressing

Retail window dressing is probably the most commonly known and used visual merchandising technique.

From the small independent shops to the multi-million high street retail chains, this technique is used for distinguishing the shop's brand from the competition.
If it is planned and executed well, it can be one of the most effective ways to increase the sales in a shop. However, if you do not implement a well thought plan, it may detract the potential shoppers.
It is very important that you present your shop's brand well to your potential customers. And, there are a number of options that one has to consider to make window dressing a success.
Here are a number of very important considerations that you should be aware of:

• Colours: You have all the colours of the rainbow to choose from when setting up window dressing, but not just any colour will do. Although going with your business theme is one of the top picks, it can also suck if you have terrible colour combinations. Therefore, you need to research and find out which colours are attractive, soothing and more likely to win a customer's trust fast.


• Sunlight and lighting: How does sunlight strike the display window? Can it get to a point sunlight will get in the way of visibility of the window dressing from the outside? When dressing your window, you will want to go with the right window treatments that protect what is behind the glass without negatively affecting the people in front of it.


• Functions: Different window dressing types have different functionalities. This is a very important issue when selecting the type of window set-up. Some of the window dressing types are costly and take a lot of time and energy to put up while others are simple enough to put up in a few minutes. You must evaluate your needs and budget and make a decision that you will be happy with.


• Size and Materials: When you are designing your shop window, you must consider the size and the material to be used. There are some materials that you can adjust to fit the display window while others cannot. You have a wide variety of materials to choose from as well but you can pick one depending on price, size, use, effectiveness, colours and form.

Please note that all these options are very important. As such, each option should be considered and planned with care in order to make the window dressing a success.

VM Design provide Visual Merchandising services.

---

Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing

Let your products do the sales

Are you able to imagine what it might be like if your products sold themselves!

Simply think about, the customers walk proper into your shop, choose up the merchandise you might be selling, pay for it and go away; with out you or your gross sales individuals having to utter a single word. Even higher, doubtlessly they come again again in the future to buy other merchandise.

Wouldn't or not it's fantastic. Nicely, there may be a manner of creating your products promote themselves.

I can see your scratching your head; thinking "how"?

The answer is in the art and science of visual merchandising.

In response to the New New Oxford Dictionary of English, (Oxford University Press), visual merchandising is the activity of selling the sale of goods, particularly by their presentation in retail outlets.

The pros that perform the visual merchandising providers are known as visual merchandisers. The visual merchandising companies goal to present the shop surroundings and the merchandise in an engaging and engaging show to encourage the sale of the merchandise or the services.

Among the visual merchandisers even offer companies in creating and staging displays past the retail shops. They branch out into the areas of

• vogue exhibits,
• conventions,
• as well as different public events.

"That is all good and effectively however how will the experts make your merchandise sell themselves?"

The next subsections discuss some of the strategies the retail visible merchandising experts call upon.

Encouraging the passers-by to enter the shop
An vital aspect in any shop design is the look of the storefront. Establish, promote, and enhance the store's visible image.

Keep in mind! when designed successfully, the store entrance offers a glimpse of the merchandise available inside. And, it'll entice your potential clients into your store.

Creating an emotional connection between the consumer and the show
Once the patrons enter the store, there are a number of approaches that the professionals take to encourage and determine with the shopper:


1. Arranging the shop structure so that the buying expertise is as comfy as possible.
    The store format should be logical, and it must allow for easy browsing.

2. Selling the product by displaying and promoting the product

Think how many instances we've seen a video or a gross sales person introducing and explain a brand new product. And, think of what number of instances we have now purchased something new that we did not want within the end.

Enhancing the procuring experience
The key right here is entertaining the purchasers and enhancing their purchasing experience. The professionals play around with many variables, such as the lighting and the music in the shop.

Remember, your merchandise might be selling themselves. But you and your products want some professional visual merchandising help to attain this.

---

Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing