Having a distinctive shop window dressing is essential to attracting new
customers. For summer displays, it’s often challenging to find an original
theme so focusing on using distinctive, unique materials can be a good idea to
help you stand out from competition. By doing this, you can put a quirky spin
on a well-loved classic.
Recycled Materials
Consumers love brands who promote eco-friendly habits, so why not use
recycled materials in your display? Items such as plastic bottles can be
reworked into colourful sculptures perfect for light summer fronts – in fact,
if you get inventive, you can turn pretty much anything into a beautiful display.
By advertising that you’re using recycled and re-used materials you’ll also
gain bonus points for your brand.
Bring Nature Indoors
Nothing says summer like the great outdoors, and this can be great
inspiration for visual merchandisers. You can incorporate real items such as
logs, sand and pebbles to create a more authentic look – nothing perishable,
unless you’re prepared to change your shop front daily. These will be far more
unique than their plastic counterparts and set you apart from other stores.
Paper Props
Paper is one of the most versatile and accessible materials for
displays – and often the most overlooked. From papier-mâché to origami, if done
right, these fronts can both be affordable and quirky. You can even use laser
cutting to create intricate sculptures, and the choice of bright colours and
patterns makes this perfect for summer. Although simple, paper should become a
must have in every visual merchandiser’s tool kit.
Light it up
Every visual merchandiser knows the importance of lighting for a good
display. For decorative purposes, it can be easy to choose bright LED’s for the
summer season, but this isn’t always the best thing to do, and certainly not
the most original. Instead, go for something subtle, such as fairy lights,
which can be a relief after a bright, sunny day and a good way to replicate
those lazy summer evenings. Traditional bulbs can also be a great way to get a
more distinctive looking shop front.
If your window display doesn’t stand apart from the hundreds of others
out there, you’ll find it’s not going to do its job so well. By using
interesting materials to reflect the season, you’ll instantly liven up your
shop front and attract the attention of passers-by. Get creative with your
ideas and discover the benefits of being different!
If in doubt, please contact VM Design visual merchandising company for advice.
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