Thursday 21 August 2014

Ideas for Visual Merchandising

Basic Window Dressing Rules to Make More Sales

Are you aware of the latest trend in the retail industry? Why do you think that the retailers are focusing on developing effective visual merchandising? Why is there such a high demand for the visual merchandisers?
The visual merchandising is the latest market norm and its demand is increasing at an accelerating rate. The concept “Visual merchandising” can be best described as the art and strategy of displaying the merchandise in the manner that has an aesthetic appeal that draws the attention of the customers towards the retail store. It basically sets the merchandise of the store in a way that customers get attracted to the retail store and enhance their shopping experience by visiting the store.
In order to develop an effective visual merchandising in the store, the store owners are looking for skilled visual merchandisers who know the art of enhancing the aesthetic appeal of the retail store. The professional needs to be creative and talented so that he can place all the merchandise in proper way so that the customers get attracted to the aesthetic appeal of the store. Hence, the experts need to have passion for design, creativity and innovation so that they can make sure that they are talented and highly skilled visual merchandiser.
The main visual merchandising duties comprise of working on every aspect of the retail store from the placement of the merchandise to the promotion offers on the merchandise. Therefore, the professional will need to work on attractive window displays, creative signs, aesthetic interior displays and other types of sales promotions that should be offered to the customers. Hence, the professional will have to ensure that everything is properly coordinated which means that the color of the store should be complemented with the display of the products and the stage of the retail shop.
Hence, the professional will also be up-to-date with the fashion world and must be aware of the changes happening in the dynamic environment and market so that the changes can be incorporated effectively. Therefore, the visual merchandisers will have to make sure that they are aware of the latest market trends and they must ensure that everything is coordinated and strategy must be properly designed and implemented.
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Wednesday 20 August 2014

What is Visual Merchandising

Visual Merchandising is the art of presenting the store and the merchandise in the best possible way. The aim of any retail visual merchandising is to maximise profit while minimising the costs.
Visual Merchandising is a key instrument in showing off the uniqueness of the merchandise for maximising the marketing and sales.
Especially in the developed countries, such as the United Kingdom, visual merchandising has an important priority in commercial product and store planning.
Most big retail chains understand that ill presentation and bad display will have a negative impact on the sales. As a result they adopt the scientific visual merchandising techniques rather than the traditional practices of display of merchandise.
Visual merchandising spans a wide range of activities from educating the customers on the use of a new product or service to creating desire, which is all aimed at augmenting the sales process. Retail visual merchandising not only helps the shoppers’ make the right purchasing decision but will also help establish a long lasting impact by setting the company apart in an exclusive position. It combines the marketing, product design and most importantly marketing.

Duties of Visual Merchandiser

The visual merchandising experts possess a mixture of skills including, technical aspects, creativity as well as extensive business and product knowledge. Depending on the nature and the size of the retail shop typical work responsibilities may be slightly different but the typical work activities include (but not limited to):
  • Following local and national marketing trends
  • Tracking the competition’s point-of-sale and window display ideas
  • Producing new promotional activities, events and displays
  • Having an awareness of stock levels to restyle the activities accordingly and easily
  • Understanding of sales figures and data analysis for shaping future activities
Whatever you decide to do with your business, do make sure to pay extra attention to your visual merchandising.


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