Article Source: http://ezinearticles.com/6985085
In today's competitive commercial world, the visual merchandising has become a very important tool in retailers' marketing toolset. All the tricks of visual merchandising are used every day for promoting the products as well as increasing the sales.
As part of this visual merchandising battle to win the "hearts and minds" of the shoopers, the shop window displays have grown to be increasingly important battle grounds and they have become very sophisticated over the years.
It has been widely published that a well coordinated combination of merchandising and eye catching display in the shop window will influence why the customers decide to shop in one store instead of the other.
Both consumers and customers in general become more and more informed about the different marketing strategies and tricks. If you are a retail shop owner who is looking for some ideas and inspiration, here are some of the top tips on setting up the window dressing in your store to attract more customers and to increase your sales:
In today's competitive commercial world, the visual merchandising has become a very important tool in retailers' marketing toolset. All the tricks of visual merchandising are used every day for promoting the products as well as increasing the sales.
As part of this visual merchandising battle to win the "hearts and minds" of the shoopers, the shop window displays have grown to be increasingly important battle grounds and they have become very sophisticated over the years.
It has been widely published that a well coordinated combination of merchandising and eye catching display in the shop window will influence why the customers decide to shop in one store instead of the other.
Both consumers and customers in general become more and more informed about the different marketing strategies and tricks. If you are a retail shop owner who is looking for some ideas and inspiration, here are some of the top tips on setting up the window dressing in your store to attract more customers and to increase your sales:
- The first thing that your window dressing approach to marketing must do is to attract the attention of passers-by, this is very important. This means that your window dressing should be appealing enough to attract people's attention and should be more cutting-edge compared to other competitors'.
- Make changes, you will probably be attracting the attention of people who pass by your shop every day, you will want to make them believe there have been changes - for the better. This means you need to illuminate the display items and use relevant brand colours. Good lighting is essential especially on gloomy days and during the night.
- Something else that most shop owners overlook is the importance of keeping the windows clean. This sounds straightforward but unless you remove those stickers that offered a discount last Christmas or completely wash off the remaining sticker marks from adhesives and sticking tapes, you risk chasing customers away because they will not take the display seriously.
- Use your creativity, no matter how tempting it is, you should not copy your next shop just because his style of shop window dressing is working. Be creative and put your wildest ideas into action; sometimes the controversial changes you make could rake in more customers than you anticipate.
- Lastly, choose the items you are going to place on the windows carefully. Wrap them properly if need be, polish them and under no circumstances should you make them look like you are desperate to sell them off.
VM Design provides Window Dressing services in all over of the United Kingdom.
