Easter visual merchandising ideas

We have just gone past the Valentine's day and Easter is just around the corner.
Easter is certainly a colourful and buoyant time of the year for most retailers as the shoppers will be out and about with the warmer Spring weather. This is an opportunity you can to your advantage. Even if your merchandise is not directly related to the usual Easter goods, you can still use your shop window to your advantage and draw in some Easter shoppers.  If you are planning to catch the attention of Easter shoppers, here are a few interesting ideas for  your shop window dressing.

Pastels colours rule
Everybody associated the pastel colours with Easter. Pinks, light blues, greens and yellows remind us of Easter and the new life of spring. You can easily create an Easter feel in your shop front by using plenty of these pastel colours in your window display. First of all, get some ribbon and tissue paper in a range of pastel colours and use them to line the floor and back wall of your window. Next, you can place some of your merchandise in the foreground in strategically.

Eggs, eggs, eggs
Eggs are probably the single biggest symbol of Easter, and they can be a fun decoration to incorporate into your shop window display. You can pick up a few colourful Easter eggs and place them among the goods you are showcasing on your display tables and wall racks in your front window. In addition to the eggs, you can reinforce the Easter theme by purchasing a few stuffed chicks or baby rabbits as these animals are also associated with the holiday.

A spring in your step
If you are looking for a window display that you can leave up long after Easter has gone, then you may want to consider going for a more toned-down spring theme. One of the most exciting things about Easter is that it is the messenger of the new, warm season. So you can capitalise on the Spring theme by making an outdoors scene in your front window. You can make use of fake grass or gift wrap on the floor of the display. You can incorporate flowers, kites, bouquets of flowers or anything else you sell that reminds you of what makes spring such a fabulous season.
Needless to say that if these windows are not implemented in a coordinated way, they can look very tacky and cheap. As a result, they could actually put people off coming into your shop. If you would like some professional advice in shop window dressing, or if you are looking for a visual merchandising company, please contact VM Design at http://www.vmdesign.me.uk.

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Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing

Ideas for Visual Merchandising

Basic Window Dressing Rules to Make More Sales

Are you aware of the latest trend in the retail industry? Why do you think that the retailers are focusing on developing effective visual merchandising? Why is there such a high demand for the visual merchandisers?

The visual merchandising is the latest market norm and its demand is increasing at an accelerating rate. The concept “Visual merchandising” can be best described as the art and strategy of displaying the merchandise in the manner that has an aesthetic appeal that draws the attention of the customers towards the retail store. It basically sets the merchandise of the store in a way that customers get attracted to the retail store and enhance their shopping experience by visiting the store.

In order to develop an effective visual merchandising in the store, the store owners are looking for skilled visual merchandisers who know the art of enhancing the aesthetic appeal of the retail store. The professional needs to be creative and talented so that he can place all the merchandise in proper way so that the customers get attracted to the aesthetic appeal of the store. Hence, the experts need to have passion for design, creativity and innovation so that they can make sure that they are talented and highly skilled visual merchandiser.

The main visual merchandising duties comprise of working on every aspect of the retail store from the placement of the merchandise to the promotion offers on the merchandise. Therefore, the professional will need to work on attractive window displays, creative signs, aesthetic interior displays and other types of sales promotions that should be offered to the customers. Hence, the professional will have to ensure that everything is properly coordinated which means that the color of the store should be complemented with the display of the products and the stage of the retail shop.

Hence, the professional will also be up-to-date with the fashion world and must be aware of the changes happening in the dynamic environment and market so that the changes can be incorporated effectively. Therefore, the visual merchandisers will have to make sure that they are aware of the latest market trends and they must ensure that everything is coordinated and strategy must be properly designed and implemented.

Visual Merchandising Portfolio

• Visual Merchandising Portfolio
  Visual Merchandising Portfolio by VM Design.

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Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing

Why is Visual Merchandising So Important

Visual merchandising is not, by any means, a new field of art or sciences, and it has been following the growing popularity of window and floor displays. This article will discuss the importance and potential of visual merchandising for small and medium size businesses.

The visual merchandising consultant who undertake the visual merchandising activities are called visual merchandisers. And they play a very key role in the visual merchandising process from inception to implementation.
It would be unimaginable and incomplete to think of the sale of services or merchandise without a supporting image. For the longevity of the brand loyalty as well as stressing the quality of the product, projecting the merchandise the best possible way is essential. To achieve this, many companies fall into the trap of investing enormous amounts of money on the promotions. But many businessesare naive about the holistic presentation; including, the way the products are displayed in the shop. If the visual merchandising is not handled properly, it can damage the brand loyalty and image.

Visual merchandising is the art of presentation that places the products and the services on offer as well as the shoppers at the heart of selling process. It aims to educate the customers, to entice them into buying the merchandise. In most cases, this is an area where some small business owners lack adequate knowledge and expertise.

If implemented properly, visual merchandising can be invaluable for accentuating the unique usage points of the products; therefore ultimately optimising the marketing and sales efforts.

Please check the visual merchandising portfolio before choosing the right partner though in order to make sure that they are the right professional for your shop window dressing.

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Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing

Window Dressing for Valentine’s Day

Some tips from a window dresser with a wide range of visual merchandiser portfolio

Now that Valentine’s Day is approaching, a lot of retailers are thinking of ways on how they can prep up their display windows to entice shoppers to check out some of their Valentine stuff. As you know, the display window helps to give a boost to the overall appearance of the store which also helps to entice shoppers to get inside. This Valentine’s Day, adding a burst of color to your display window, especially the shades of pink and red is definitely a great idea. Here are more ideas when it comes to decorating your display window this Valentine’s Day.

Crepe Paper Hearts

The crepe paper hearts are easy to make. Simply crumple some red crepe papers and attach it on a heart shape Styrofoam. Then tie the heart on a string and hang it on your display window. Create about a dozen of small hearts and scatter them on your store window.

Kisses on Window

Another great idea is to scatter kisses all over your display window. Just make sure it won’t appear too crowded and that there should still be some spaces that will be left on the window so your customers can still have a peek of what you are displaying there. You can cut out a red cardboard for the kissing lips or purchase kiss stickers at a craft store. These stickers easily come off so you won’t have a hard time removing them after Valentine’s Day. Also, set around some red clothing and accessories to match with the overall window theme.

Valentine Paper bags

Another simple design idea for Valentine’s Day is to make use of paper bags. You can simply make use of your own store’s paper bag. Stuff it with white, red or pink tissue paper. Scatter them all over the window floor or place them on the display rack inside your store.

Red Roses

Red roses are among the things that symbolize Valentine’s Day. Thus, include these flowers on your window dressing for Valentine’s Day. Arrange them beautifully so as to make your window look appealing to your customers. You can go for fresh flowers, plastic flowers or perhaps, create some red roses using crepe papers.

These window display ideas for Valentine’s Day are so easy to achieve. Just keep in mind that your merchandise should be the main focus on your display window and that the props and all other decors should not appear too cluttered.

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Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing

Colours: Important Tool in Visual Merchandiser's Toolset

This article is courtesy of VM Design, which provides Retail Window Dressing services.

Visual merchandising is a process of promoting the sale of goods through their special presentation in different outlets. Many elements are used by a visual merchandiser for the creation of an effective display. These include balance, harmony, rhythm, space, color, lighting, product information, sensory inputs such as sound, touch, smell, and technologies such as interactive installations and digital displays.

Color and lighting is a huge contribution in creating a first impression on customers as it makes up a store's appearance more exciting and interesting. A color wheel is a handy tool to use in developing a color scheme for a store. Several color schemes are possible by choosing different combinations. Blue is a cool color and it calms and relaxes excited people whereas green is easy for the eyes and stimulates conversation. On the other hand, red excites an individual and induces aggression. There are no absolute rules for combining colors, only flexible guidelines.

Experimentation and imagination will find color schemes according to the atmosphere that attract customers. The type of merchandise features such as jewelry, hardware, and clothing will have an effect on the type of color scheme that can be used and the ratio of each color.

There are various color schemes, which can be used according to the type of merchandise and business. There is a monochromatic scheme in which a single color is used with three to five tints. For example, several pieces of blue merchandise can be arranged together with each range consisting of a different value ranging from baby blue to navy blue.

Under analogous scheme, three or four consecutive colors are combined to make up a combination. This can be used to create a soft and subtle décor and warm or cool effect. Examples of this scheme could be yellow, yellow-green, green and blue-green or blue, blue-green and green. This scheme should be handled with care so that it does not lead to over stimulating or too much depressing atmosphere. A complementary color scheme is represented by two colors that are exactly opposite one another such as green and red or yellow and purple. This can result in a very pleasing combination of warm and cool colors. One way to learn about color is to observe some new stores and see what color combinations have been used in different departments. In the last resort, you can take the help of a visual merchandiser.

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Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing

what is visual merchandising

Visual Merchandising

is the art of presenting the store and the merchandise in the best possible way. The aim of any retail visual merchandising is to maximise profit while minimising the costs.

Visual Merchandising is a key instrument in showing off the uniqueness of the merchandise for maximising the marketing and sales.

Especially in the developed countries, such as the United Kingdom, visual merchandising has an important priority in commercial product and store planning.

Most big retail chains understand that ill presentation and bad display will have a negative impact on the sales. As a result they adopt the scientific visual merchandising techniques rather than the traditional practices of display of merchandise.

Visual merchandising spans a wide range of activities from educating the customers on the use of a new product or service to creating desire, which is all aimed at augmenting the sales process. Retail visual merchandising not only helps the shoppers’ make the right purchasing decision but will also helpestablish a long lasting impact by setting the company apart in an exclusive position. It combines the marketing, product design and most importantly marketing.

Duties of Visual Merchandiser

The retail window dressing experts possess a mixture of skills including, technical aspects, creativity as well as extensive business and product knowledge. Depending on the nature and the size of the retail shop typical work responsibilities may be slightly different but the typical work activities include (but not limited to):

• Following local and national marketing trends
• Tracking the competition’s point-of-sale and window display ideas
• Producing new promotional activities, events and displays
• Having an awareness of stock levels to restyle the activities accordingly and easily
• Understanding of sales figures and data analysis for shaping future activities

Whatever you decide to do with your business, do make sure to pay extra attention to your visual merchandising.

Retail Window Dressing

Visual Merchandising and Window Dressing Services

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Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing

Important Considerations When Planning Window Dressing

Retail window dressing is probably the most commonly known and used visual merchandising technique.

From the small independent shops to the multi-million high street retail chains, this technique is used for distinguishing the shop's brand from the competition.
If it is planned and executed well, it can be one of the most effective ways to increase the sales in a shop. However, if you do not implement a well thought plan, it may detract the potential shoppers.
It is very important that you present your shop's brand well to your potential customers. And, there are a number of options that one has to consider to make window dressing a success.
Here are a number of very important considerations that you should be aware of:

• Colours: You have all the colours of the rainbow to choose from when setting up window dressing, but not just any colour will do. Although going with your business theme is one of the top picks, it can also suck if you have terrible colour combinations. Therefore, you need to research and find out which colours are attractive, soothing and more likely to win a customer's trust fast.


• Sunlight and lighting: How does sunlight strike the display window? Can it get to a point sunlight will get in the way of visibility of the window dressing from the outside? When dressing your window, you will want to go with the right window treatments that protect what is behind the glass without negatively affecting the people in front of it.


• Functions: Different window dressing types have different functionalities. This is a very important issue when selecting the type of window set-up. Some of the window dressing types are costly and take a lot of time and energy to put up while others are simple enough to put up in a few minutes. You must evaluate your needs and budget and make a decision that you will be happy with.


• Size and Materials: When you are designing your shop window, you must consider the size and the material to be used. There are some materials that you can adjust to fit the display window while others cannot. You have a wide variety of materials to choose from as well but you can pick one depending on price, size, use, effectiveness, colours and form.

Please note that all these options are very important. As such, each option should be considered and planned with care in order to make the window dressing a success.

VM Design provide Visual Merchandising services.

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Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing

why is visual merchandising important

Visual Merchandising is not, by any means, a new field of work which follows the growing popularity of window and floor displays. And, the professionals who undertake the visual merchandising activities are called visual merchandisers. This article will discuss the importance and potential of visual merchandising for small and medium size businesses.
It would be unimaginable and incomplete to think of the sale of services or merchandise without a supporting image. For the longevity of the brand loyalty, and to stress the quality of the product, the correct image is essential. To achieve this, many companies fall into the trap of investing enormous amounts of money on the promotions. But many businessesare naive about the holistic presentation; including, the way the products are displayed in the shop. If the visual merchandising is not handled properly, it can damage the brand loyalty and image.
Visual merchandising is the art of presentation, which puts the merchandiser in focus. It educates the customers, creates desire and finally augments the selling process. This is an area where some small business owners lack adequate knowledge and expertise.
Visual merchandising will be helpful for the projecting the uniqueness of the products and thereby increasing the market access and sales.

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Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing

Retail window dressing

Particularly in these fragile financial instances, the shop house owners may try to steer clear of the designers/ visual merchandisers; fearing additional costs. However in reality, with skilled steering, the retailer can filter out pricey errors and saving time.

The article under will disuss, in detail, the job of the visual merhandisers.

The visible merchandising and the store window dressing professionals could make lots of distinction to the independent stores undeniably. Nonetheless, the nationwide retail stores do use the visual merchandiser role extensively.

The massive chains would most actually have a dedicated crew of visible merchandisers. These teams could be accountable not just for preserving our shops in top shape but they might additionally work throughout all of the different departments; ranging from any instore coffee shops all the way to the homeware and the clothing sections. The visible merchandisers would purpose to make the whole procuring expertise comfortable in addition to creating visible points of interest to get folks interested.

Business awareness is a crucial aspect of the job. The retail professionals need to have intimate data of which services are promoting properly and which of them want extra attention. Armed with this data, the team can then carry out the windowing accordingly and put together artistic point of sale enticing displays. The visual merchandisers would even have a whole lot of affect on the design of the shop layouts and make sure the products are promoted successfully throughout key selling durations (reminiscent of Easter).

The flexibleness with the working hours is totally vital. Because of the well being and safety in addition to convenience reasons, the group tends to work out of regular purchasing hours mainly.

Most significantly, a passion for the job and a contact of creativeness is vital.

If you want extra advise on the subject, or indeed in the event you want any help along with your visual merchandiser needs, please contact a well-known professional.

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Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing

Let your products do the sales

Are you able to imagine what it might be like if your products sold themselves!

Simply think about, the customers walk proper into your shop, choose up the merchandise you might be selling, pay for it and go away; with out you or your gross sales individuals having to utter a single word. Even higher, doubtlessly they come again again in the future to buy other merchandise.

Wouldn't or not it's fantastic. Nicely, there may be a manner of creating your products promote themselves.

I can see your scratching your head; thinking "how"?

The answer is in the art and science of visual merchandising.

In response to the New New Oxford Dictionary of English, (Oxford University Press), visual merchandising is the activity of selling the sale of goods, particularly by their presentation in retail outlets.

The pros that perform the visual merchandising providers are known as visual merchandisers. The visual merchandising companies goal to present the shop surroundings and the merchandise in an engaging and engaging show to encourage the sale of the merchandise or the services.

Among the visual merchandisers even offer companies in creating and staging displays past the retail shops. They branch out into the areas of

• vogue exhibits,
• conventions,
• as well as different public events.

"That is all good and effectively however how will the experts make your merchandise sell themselves?"

The next subsections discuss some of the strategies the retail visible merchandising experts call upon.

Encouraging the passers-by to enter the shop
An vital aspect in any shop design is the look of the storefront. Establish, promote, and enhance the store's visible image.

Keep in mind! when designed successfully, the store entrance offers a glimpse of the merchandise available inside. And, it'll entice your potential clients into your store.

Creating an emotional connection between the consumer and the show
Once the patrons enter the store, there are a number of approaches that the professionals take to encourage and determine with the shopper:


1. Arranging the shop structure so that the buying expertise is as comfy as possible.
    The store format should be logical, and it must allow for easy browsing.

2. Selling the product by displaying and promoting the product

Think how many instances we've seen a video or a gross sales person introducing and explain a brand new product. And, think of what number of instances we have now purchased something new that we did not want within the end.

Enhancing the procuring experience
The key right here is entertaining the purchasers and enhancing their purchasing experience. The professionals play around with many variables, such as the lighting and the music in the shop.

Remember, your merchandise might be selling themselves. But you and your products want some professional visual merchandising help to attain this.

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Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing

Environment Elements of the Retail Store

Visual Communications

Store Planning

Retail Identity

Space Allocation

Graphics Layout

Point Of Sale (POS) Signage

Circulation

Store Image

Store Design

Exterior Design

Merchandising

Ambiance

Fixture Selection

Lighting

Merchandise Presentation

Visual Merchandising

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Also check out the following resources:

• Retail Visual Merchandising
• Retail Window Dressing

Visual Merchandising Tips

Within the current financial pressures, every store needs to differentiate itself from the others by

• Looking good
• Ensuring its design pulls clients into all of the zones of the shop
• and enticing the purchasers stay in the store longer

Visual merchandising is the art of implementing efficient design ideas so as to increase visitors into the shop and sales volume. This is why visible influence is becoming probably the most vital issues for small businesses. It helps the businesses present their products and/or companies at their best. It also helps appeal to new prospects as nicely as retaining existing ones.
While making a excessive impact visual merchandising design, the next ideas will information you in the fitting course:
1. present a robust clear message; avoid muddle and confusion
2. stand out from the others and entice the passer-by with a fun and compelling window show
3. at all times try to innovate and push the boundaries of what one can achieve in the area
4. good lighting is essential to drawing your prospects in. In the proper hands, lighting can make merchandise glow and bring its colours to life
5. always consider using mannequins; they will help present your products in the greatest way doable; group mannequins in ways that create dramatic rigidity - think of them as characters on stage
Just like all the other features of retailing, making a striking show requires a little bit ability and many experimenting. As your store and your merchandise change, so will your alternatives for visual merchandising. Preserve working at designing eye-catching and progressive ways to make your retail retailer profitable through visible merchandising.

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Also check out the following resources:

• Retail Visual Merchandising
• Retail Visual Merchandising

The shop window displays is the best way of generating visitors and sales

A manner of increasing the shop visitors and the gross sales volume is the display for retail that's the art of implementing engaging design skills. In different words, it is the method of enabling the maximum sale by utilizing visual merchandising as an artwork and science to inform and appeal to the shoppers on the product or the service that is being promoted. In case of proper utilization of display for retail, it turns into a strong instrument and permits you to set up an efficient communication method between you and your potential clients that impacts their selections, and enhances, even maximises, the potential sales of the store.

When stressing on the right utilization of the display for retail, it was meant that whereas promoting a product, it is important to make use of the right timing for the right product or the service out there with a correct visual order, that additionally means a scientific strategy to display for retail. It's a smart option to promote a heater in a visible merchandise design that aims to provide the impression of the spring ambiance in the course of a hard winter and stressing on the power of the system that is being promoted, however that is not the case in promotion of the summer fits at the same period with an analogous design whereas the folks's teeth chatter from the cold.

As we speak, the global and national economies pressure the challenges due to the recession, and subsequently the individuals who need a shop window displays stay away from the visual merchandising due to the unreasonable prices that lead to unmanageable costs and money circulation risks. In deed, whether it is dealt with by the professionals in display for retail sector, you save your time and money by eliminating the errors by selecting the most effective answer that fits to your requirements. A sensible visual merchandising design with a reasonable price, that reflects your individual model and traits as well as reflecting the model and characteristics of the product or the service that you simply promote, will entice extra customers and can generate an increase both within the visitors of your online business and your sales chart.

On the other hand, the display for retail is most popular as a value efficient and quick methodology for the renovation of the stores. The intention is offering buyer pleasant setting and a straightforward purchasing expertise for the purchasers by locating and merchandising the products or the companies in categories that provides the self-choose option to the shopper, and informing them on the latest traits and the alternatives for the promoted services by illustrating them in the places open to the general public eye. If it's supported with creativity, visual merchandising will give growth impact to your business. Remember that the folks actually take into account the saying “seeing is believing” in actual life.

Lastly but most importantly, VM Design supplies glorious display for retail tasks and customer providers on visual merchandising that create worth for money.

Visual Merchandising

This blog will be used by VM Design visual merchandising.