Regardless of the type of business event you are organising, your goal should always be to educate the audience. You can also foster an atmosphere that inspires genuine dedication and significant change. How to choose the best environmental speakers for your event is covered in this article.
The Advantages of Using a Sustainable Speaker
Prior to delving into the "how," let us briefly discuss the "why":- Expert Knowledge: Sustainability speakers bring depth to environmental conversations with their extensive understanding of renewable energy and ESG (Environmental, Social, and Governance) practices.
- Inspiration: They will spur your audience into action toward a better future.
- Credibility: The fact that a well-recognised sustainability expert speaks on behalf of your organisation says it all about the credibility of its stand regarding environmental concerns.
- Network: Most of the speakers are a wide network concerning sustainability, and thus also future doors of collaboration might open from that.
How to Hire a Sustainability Speaker
1. Define Your Event's Objectives
Before exploring the speaker to invite, define what you want to get out of your event. Is your goal:
- To better educate your audience about specific issues in sustainability?
- Inspire action towards more sustainable practices?
- Discuss the business case for sustainability.
- Discover new green technologies?
Having a clear objective will help you find a speaker whose expertise is going to match up better with your goals.
2. Determine Your Budget
The price of a speaker specialising in sustainability may lie in the very wide range from £1,000 to £60,000. Factors determining the price will include:
- The reputation and experience of the speaker
- How long and what format the talk will take
- Whether the event will be in-person or virtual
- What extra services are required-workshops, question-and-answer sessions
Note: For live events, one may also have to pay for the speaker's travel and accommodations.
3. Consider Your Audience
Consider who your audience will be: business executives, environmental professionals, students, the general public? The style and content of the speaker should be tailored to your specific audience if you want them to have the greatest effect.
4. Choose Between DIY and Agency Booking
You essentially have two ways to go about finding and hiring a speaker:
DYI Approach:
- Pros: can be less expensive, direct with the speaker
- Cons: very time-consuming, limited options, you're on your own for logistics
Using an Agency (like The Right Address UK speaker Agency):
A typical UK speaker bureau, such as The Right Address, would have a big pool of speakers. Cons-may be more expensive due to agency commissions.
5. Research Potential Speakers
If you're doing it yourself, begin by looking at possible speakers. Some names to consider are:
- searching for and conducting research on thought leaders in the sustainability industry
- investigating presenters who have given talks at previous conferences on sustainability
- Seek advice from your coworkers or acquaintances in the sector.
6. Speaker Selection
When observing speakers, make use of their:
- Subject matter expertise in the area of sustainability
- Speaking expertise and manner
- previous customer endorsements
- Selected videos from previous talks.
7. Initial Contact
Make contact with the organisations representing the motivational speakers in the UK. Provide information about the event:
- Time and location
- The audience's demographics and size; the topic or subject you want them to cover; specific requirements or expectations
8. Negotiate Terms
It's time to work out the terms with the after dinner speaker, assuming you locate the proper one. Typically, this will entail the following:
- Speaker's fee
- Requirements for the speaker's lodging and transportation in the event of an internal event Technical Needs
- Procedure for Content Sign-off, if relevant
- Policy for cancellations
9. Finalize Logistics
After terms are decided upon, complete the logistics:
- Make travel and accommodation plans (as well as local transportation) for events that are held in person.
- Make sure the speaker for virtual events has the necessary equipment and is conversant with your platform.
- Get ready any resources the speaker may need (such background information on your organisation).
10. Promote Your Event
Use the reputation of your guests to your advantage to create excitement about your event:
- Utilise their photo and bio in promotional materials.
- Post statements or additional thoughts from the speaker on social media.
- Arrange for pre-event interviews with local media wherever feasible.
