This article is courtesy of VM Design, which provides Retail Window Dressing services.
Visual merchandising is a process of promoting the sale of goods through their special presentation in different outlets. Many elements are used by a visual merchandiser for the creation of an effective display. These include balance, harmony, rhythm, space, color, lighting, product information, sensory inputs such as sound, touch, smell, and technologies such as interactive installations and digital displays.
Color and lighting is a huge contribution in creating a first impression on customers as it makes up a store's appearance more exciting and interesting. A color wheel is a handy tool to use in developing a color scheme for a store. Several color schemes are possible by choosing different combinations. Blue is a cool color and it calms and relaxes excited people whereas green is easy for the eyes and stimulates conversation. On the other hand, red excites an individual and induces aggression. There are no absolute rules for combining colors, only flexible guidelines.
Experimentation and imagination will find color schemes according to the atmosphere that attract customers. The type of merchandise features such as jewelry, hardware, and clothing will have an effect on the type of color scheme that can be used and the ratio of each color.
There are various color schemes, which can be used according to the type of merchandise and business. There is a monochromatic scheme in which a single color is used with three to five tints. For example, several pieces of blue merchandise can be arranged together with each range consisting of a different value ranging from baby blue to navy blue.
Under analogous scheme, three or four consecutive colors are combined to make up a combination. This can be used to create a soft and subtle décor and warm or cool effect. Examples of this scheme could be yellow, yellow-green, green and blue-green or blue, blue-green and green. This scheme should be handled with care so that it does not lead to over stimulating or too much depressing atmosphere. A complementary color scheme is represented by two colors that are exactly opposite one another such as green and red or yellow and purple. This can result in a very pleasing combination of warm and cool colors. One way to learn about color is to observe some new stores and see what color combinations have been used in different departments. In the last resort, you can take the help of a visual merchandiser.
Also check out the following resources:
Monday, 10 September 2012
Sunday, 2 September 2012
what is visual merchandising
Visual Merchandising
is the art of presenting the store and the merchandise in the best possible way. The aim of any retail visual merchandising is to maximise profit while minimising the costs.Visual Merchandising is a key instrument in showing off the uniqueness of the merchandise for maximising the marketing and sales.
Especially in the developed countries, such as the United Kingdom, visual merchandising has an important priority in commercial product and store planning.
Most big retail chains understand that ill presentation and bad display will have a negative impact on the sales. As a result they adopt the scientific visual merchandising techniques rather than the traditional practices of display of merchandise.
Visual merchandising spans a wide range of activities from educating the customers on the use of a new product or service to creating desire, which is all aimed at augmenting the sales process. Retail visual merchandising not only helps the shoppers’ make the right purchasing decision but will also helpestablish a long lasting impact by setting the company apart in an exclusive position. It combines the marketing, product design and most importantly marketing.
Duties of Visual Merchandiser
The retail window dressing experts possess a mixture of skills including, technical aspects, creativity as well as extensive business and product knowledge. Depending on the nature and the size of the retail shop typical work responsibilities may be slightly different but the typical work activities include (but not limited to):
- Following local and national marketing trends
- Tracking the competition’s point-of-sale and window display ideas
- Producing new promotional activities, events and displays
- Having an awareness of stock levels to restyle the activities accordingly and easily
- Understanding of sales figures and data analysis for shaping future activities
Retail Window Dressing
Visual Merchandising and Window Dressing Services
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Monday, 30 July 2012
Tuesday, 10 April 2012
Wednesday, 17 August 2011
why is visual merchandising important
Visual Merchandising is not, by any means, a new field of work which follows the growing popularity of window and floor displays. And, the professionals who undertake the visual merchandising activities are called visual merchandisers. This article will discuss the importance and potential of visual merchandising for small and medium size businesses.
It would be unimaginable and incomplete to think of the sale of services or merchandise without a supporting image. For the longevity of the brand loyalty, and to stress the quality of the product, the correct image is essential. To achieve this, many companies fall into the trap of investing enormous amounts of money on the promotions. But many businessesare naive about the holistic presentation; including, the way the products are displayed in the shop. If the visual merchandising is not handled properly, it can damage the brand loyalty and image.
Visual merchandising is the art of presentation, which puts the merchandiser in focus. It educates the customers, creates desire and finally augments the selling process. This is an area where some small business owners lack adequate knowledge and expertise.
Visual merchandising will be helpful for the projecting the uniqueness of the products and thereby increasing the market access and sales.
Also check out the following resources:
It would be unimaginable and incomplete to think of the sale of services or merchandise without a supporting image. For the longevity of the brand loyalty, and to stress the quality of the product, the correct image is essential. To achieve this, many companies fall into the trap of investing enormous amounts of money on the promotions. But many businessesare naive about the holistic presentation; including, the way the products are displayed in the shop. If the visual merchandising is not handled properly, it can damage the brand loyalty and image.
Visual merchandising is the art of presentation, which puts the merchandiser in focus. It educates the customers, creates desire and finally augments the selling process. This is an area where some small business owners lack adequate knowledge and expertise.
Visual merchandising will be helpful for the projecting the uniqueness of the products and thereby increasing the market access and sales.
Also check out the following resources:
Friday, 1 July 2011
Visual Merchandiser
Wednesday, 8 June 2011
Retail window dressing
Particularly in these fragile financial instances, the shop house owners may try to steer clear of the designers/ visual merchandisers; fearing additional costs. However in reality, with skilled steering, the retailer can filter out pricey errors and saving time.
The article under will disuss, in detail, the job of the visual merhandisers.
The visible merchandising and the store window dressing professionals could make lots of distinction to the independent stores undeniably. Nonetheless, the nationwide retail stores do use the visual merchandiser role extensively.
The massive chains would most actually have a dedicated crew of visible merchandisers. These teams could be accountable not just for preserving our shops in top shape but they might additionally work throughout all of the different departments; ranging from any instore coffee shops all the way to the homeware and the clothing sections. The visible merchandisers would purpose to make the whole procuring expertise comfortable in addition to creating visible points of interest to get folks interested.
Business awareness is a crucial aspect of the job. The retail professionals need to have intimate data of which services are promoting properly and which of them want extra attention. Armed with this data, the team can then carry out the windowing accordingly and put together artistic point of sale enticing displays. The visual merchandisers would even have a whole lot of affect on the design of the shop layouts and make sure the products are promoted successfully throughout key selling durations (reminiscent of Easter).
The flexibleness with the working hours is totally vital. Because of the well being and safety in addition to convenience reasons, the group tends to work out of regular purchasing hours mainly.
Most significantly, a passion for the job and a contact of creativeness is vital.
If you want extra advise on the subject, or indeed in the event you want any help along with your visual merchandiser needs, please contact a well-known professional.
Also check out the following resources:
The article under will disuss, in detail, the job of the visual merhandisers.
The visible merchandising and the store window dressing professionals could make lots of distinction to the independent stores undeniably. Nonetheless, the nationwide retail stores do use the visual merchandiser role extensively.
The massive chains would most actually have a dedicated crew of visible merchandisers. These teams could be accountable not just for preserving our shops in top shape but they might additionally work throughout all of the different departments; ranging from any instore coffee shops all the way to the homeware and the clothing sections. The visible merchandisers would purpose to make the whole procuring expertise comfortable in addition to creating visible points of interest to get folks interested.
Business awareness is a crucial aspect of the job. The retail professionals need to have intimate data of which services are promoting properly and which of them want extra attention. Armed with this data, the team can then carry out the windowing accordingly and put together artistic point of sale enticing displays. The visual merchandisers would even have a whole lot of affect on the design of the shop layouts and make sure the products are promoted successfully throughout key selling durations (reminiscent of Easter).
The flexibleness with the working hours is totally vital. Because of the well being and safety in addition to convenience reasons, the group tends to work out of regular purchasing hours mainly.
Most significantly, a passion for the job and a contact of creativeness is vital.
If you want extra advise on the subject, or indeed in the event you want any help along with your visual merchandiser needs, please contact a well-known professional.
Also check out the following resources:
Tuesday, 17 May 2011
Visual Merchandiser
In promoting businesses, both the visual merchandisers and the show designers utilise their in depth design skills in selling the products, picture and services.
In many ways, the roles of show designers and visible merchandisers do overlap, but there are numerous variations as well.
Show designers often focus on designing displays, stands and panels that are used at exhibitions, conferences and other events in addition to producing level-of-sale displays.
Display designers produce level-of-sale shows as well as designing stands, panels and shows for
- events,
- exhibitions
- and conferences.
Alternatively, the visual merchandisers specialise in creating shop window and in retailer shows of merchandise for retail outlets and department stores.
Visual merchandisers are answerable for analysing the business necessities, and forming acceptable design ideas. In addition, additionally they source props, equipment and lighting elements.
The visible merchandiser goals to make the perfect use of the area, funds and timelines allocated by the business.
The visual merchandiser's work typically involves some travelling, and they should:
- have strong design skills and understanding of color
- have creative intuition
- be good communicators.
If you require any professional help on the subject, please get in touch with VM Design.
Also check out the following resources:
In many ways, the roles of show designers and visible merchandisers do overlap, but there are numerous variations as well.
Show designers often focus on designing displays, stands and panels that are used at exhibitions, conferences and other events in addition to producing level-of-sale displays.
Display designers produce level-of-sale shows as well as designing stands, panels and shows for
- events,
- exhibitions
- and conferences.
Alternatively, the visual merchandisers specialise in creating shop window and in retailer shows of merchandise for retail outlets and department stores.
Visual merchandisers are answerable for analysing the business necessities, and forming acceptable design ideas. In addition, additionally they source props, equipment and lighting elements.
The visible merchandiser goals to make the perfect use of the area, funds and timelines allocated by the business.
The visual merchandiser's work typically involves some travelling, and they should:
- have strong design skills and understanding of color
- have creative intuition
- be good communicators.
If you require any professional help on the subject, please get in touch with VM Design.
Also check out the following resources:
Thursday, 10 February 2011
Let your products do the sales
Are you able to imagine what it might be like if your products sold themselves!
Simply think about, the customers walk proper into your shop, choose up the merchandise you might be selling, pay for it and go away; with out you or your gross sales individuals having to utter a single word. Even higher, doubtlessly they come again again in the future to buy other merchandise.
Wouldn't or not it's fantastic. Nicely, there may be a manner of creating your products promote themselves.
I can see your scratching your head; thinking "how"?
The answer is in the art and science of visual merchandising.
In response to the New New Oxford Dictionary of English, (Oxford University Press), visual merchandising is the activity of selling the sale of goods, particularly by their presentation in retail outlets.
The pros that perform the visual merchandising providers are known as visual merchandisers. The visual merchandising companies goal to present the shop surroundings and the merchandise in an engaging and engaging show to encourage the sale of the merchandise or the services.
Among the visual merchandisers even offer companies in creating and staging displays past the retail shops. They branch out into the areas of
"That is all good and effectively however how will the experts make your merchandise sell themselves?"
The next subsections discuss some of the strategies the retail visible merchandising experts call upon.
Encouraging the passers-by to enter the shop
An vital aspect in any shop design is the look of the storefront. Establish, promote, and enhance the store's visible image.
Keep in mind! when designed successfully, the store entrance offers a glimpse of the merchandise available inside. And, it'll entice your potential clients into your store.
Creating an emotional connection between the consumer and the show
Once the patrons enter the store, there are a number of approaches that the professionals take to encourage and determine with the shopper:
1. Arranging the shop structure so that the buying expertise is as comfy as possible.
The store format should be logical, and it must allow for easy browsing.
2. Selling the product by displaying and promoting the product
Think how many instances we've seen a video or a gross sales person introducing and explain a brand new product. And, think of what number of instances we have now purchased something new that we did not want within the end.
Enhancing the procuring experience
The key right here is entertaining the purchasers and enhancing their purchasing experience. The professionals play around with many variables, such as the lighting and the music in the shop.
Remember, your merchandise might be selling themselves. But you and your products want some professional visual merchandising help to attain this.
Also check out the following resources:
Simply think about, the customers walk proper into your shop, choose up the merchandise you might be selling, pay for it and go away; with out you or your gross sales individuals having to utter a single word. Even higher, doubtlessly they come again again in the future to buy other merchandise.
Wouldn't or not it's fantastic. Nicely, there may be a manner of creating your products promote themselves.
I can see your scratching your head; thinking "how"?
The answer is in the art and science of visual merchandising.
In response to the New New Oxford Dictionary of English, (Oxford University Press), visual merchandising is the activity of selling the sale of goods, particularly by their presentation in retail outlets.
The pros that perform the visual merchandising providers are known as visual merchandisers. The visual merchandising companies goal to present the shop surroundings and the merchandise in an engaging and engaging show to encourage the sale of the merchandise or the services.
Among the visual merchandisers even offer companies in creating and staging displays past the retail shops. They branch out into the areas of
- vogue exhibits,
- conventions,
- as well as different public events.
"That is all good and effectively however how will the experts make your merchandise sell themselves?"
The next subsections discuss some of the strategies the retail visible merchandising experts call upon.
Encouraging the passers-by to enter the shop
An vital aspect in any shop design is the look of the storefront. Establish, promote, and enhance the store's visible image.
Keep in mind! when designed successfully, the store entrance offers a glimpse of the merchandise available inside. And, it'll entice your potential clients into your store.
Creating an emotional connection between the consumer and the show
Once the patrons enter the store, there are a number of approaches that the professionals take to encourage and determine with the shopper:
1. Arranging the shop structure so that the buying expertise is as comfy as possible.
The store format should be logical, and it must allow for easy browsing.
2. Selling the product by displaying and promoting the product
Think how many instances we've seen a video or a gross sales person introducing and explain a brand new product. And, think of what number of instances we have now purchased something new that we did not want within the end.
Enhancing the procuring experience
The key right here is entertaining the purchasers and enhancing their purchasing experience. The professionals play around with many variables, such as the lighting and the music in the shop.
Remember, your merchandise might be selling themselves. But you and your products want some professional visual merchandising help to attain this.
Also check out the following resources:
Friday, 7 January 2011
Environment Elements of the Retail Store
Visual Communications
Store Planning
Retail Identity
Space Allocation
Graphics Layout
Point Of Sale (POS) Signage
Circulation
Store Image
Store Design
Exterior Design
Merchandising
Ambiance
Fixture Selection
Lighting
Merchandise Presentation
Visual Merchandising
Also check out the following resources:
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